Privacy Policy
Last updated: August 17, 2026
At RICEKNIFE, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit www.riceknife.com, place an order, create an account, contact us, subscribe to our communications or otherwise interact with RICEKNIFE.
It also explains your rights under applicable privacy and data protection laws, including the EU General Data Protection Regulation (GDPR) where applicable.
1. Who We Are
RICEKNIFE is operated by:
Linbech ApS
Nurdugsvej 4
2670 Greve
Denmark
CVR: 42930474
Email:
[email protected]
For the personal information described in this Privacy Policy, Linbech ApS generally acts as the data controller, meaning that we determine why and how your personal information is processed.
2. Personal Information We Collect
The information we collect depends on how you interact with us.
Information You Provide to Us
When you place an order, create an account, contact us or otherwise interact with RICEKNIFE, we may collect:
- Your first and last name
- Email address
- Telephone number
- Billing address
- Shipping address
- Country, region and postal code
- Account information
- Order and purchase information
- Delivery information
- Returns, refunds and warranty information
- Communications with us
- Product reviews or feedback you choose to provide
- Newsletter and marketing preferences
- Information you submit through forms on our website
Order and Transaction Information
When you purchase from RICEKNIFE, we process information necessary to complete your transaction and fulfil your order.
This may include:
- Products ordered
- Order value
- Billing and delivery details
- Payment status
- Transaction references
- Refunds
- Returns
- Other information associated with your order
Payments may be processed by external payment providers.
Depending on the payment method you select, your payment provider may collect payment-card, bank-account or other financial information directly.
RICEKNIFE generally does not receive or store your complete payment-card details when these are processed directly by an external payment provider.
Information Collected Automatically
When you use our website, we may automatically receive technical and usage information such as:
- IP address
- Browser type and version
- Device type
- Operating system
- Approximate geographic location
- Referring website or traffic source
- Pages viewed
- Time and date of visits
- Interactions with the website
- Shopping-cart and checkout activity
- Cookie and similar online identifiers
- Diagnostic, security and performance information
Non-essential analytics and advertising technologies are used subject to consent where required by applicable law.
3. Why We Use Your Personal Information
We use personal information only where we have an appropriate purpose and lawful basis.
Processing and Fulfilling Your Order
We use your information to:
- Process and confirm orders
- Process payments
- Prepare and ship products
- Provide order and delivery updates
- Handle returns and refunds
- Provide warranty service
- Communicate with you about your purchase
- Provide customer support
Legal basis: Processing is necessary to enter into or perform our contract with you.
We may also retain and process transaction information where required for accounting, tax, customs, consumer-protection or other legal requirements.
Legal basis: Compliance with our legal obligations.
Customer Service
When you contact us, we may use your information to answer questions, provide product guidance, resolve problems, process complaints and assist with returns, warranties or other requests.
Legal basis: Performance of our contract with you where the communication relates to your purchase or prospective purchase, and our legitimate interests in providing customer service and operating our business where appropriate.
Customer Accounts
If you create an account on our website, we process information necessary to create, maintain and secure your account and provide account functions such as viewing orders and managing account details.
Legal basis: Performance of a contract or taking steps at your request before entering into a contract.
Website Operation and Security
We may process technical information to:
- Operate our website
- Maintain website security
- Protect customer accounts
- Detect and prevent fraud
- Prevent abuse
- Troubleshoot technical problems
- Maintain website availability
- Protect RICEKNIFE, our customers and our service providers
Legal basis: Our legitimate interests in operating and protecting a secure and reliable ecommerce business and, where applicable, compliance with legal obligations.
Analytics and Website Improvement
Subject to your consent where required, we may use analytics technologies to understand how visitors use our website.
This helps us:
- Understand website performance
- Understand customer journeys
- Identify technical problems
- Understand which content and products are useful to visitors
- Improve our website, products and services
Legal basis: Consent where required by applicable cookie and privacy laws.
Advertising and Marketing Measurement
Subject to your consent where required, we may use advertising technologies to:
- Measure advertising performance
- Understand whether advertising results in visits or purchases
- Create advertising audiences
- Limit or improve advertising delivery
- Show advertising that may be more relevant to you
Legal basis: Consent where required by applicable law.
Email Marketing
If you subscribe to our newsletter or otherwise validly consent to receive marketing from us, we may send you:
- Product news
- New releases
- RICEKNIFE stories and content
- Special offers
- Other marketing communications
You can unsubscribe at any time using the unsubscribe link in our marketing emails or by contacting us at [email protected].
Legal basis: Consent where consent is required, or another lawful basis where specifically permitted by applicable direct-marketing law.
Unsubscribing from marketing does not prevent us from sending necessary communications about an order, payment, delivery, return, warranty or other service you have requested.
4. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website and, subject to your choices where required, understand website usage and measure advertising.
These technologies may be used for:
- Essential website functions
- Shopping-cart and checkout functionality
- Security and fraud prevention
- Remembering preferences
- Analytics
- Advertising
- Marketing measurement
Where consent is legally required, non-essential cookies are not activated until you have made your consent choice.
You can accept, reject or manage non-essential cookies through the cookie banner and cookie settings available on our website. You can change or withdraw your consent later.
For current and detailed information about the cookies and services used on riceknife.com, please see our Cookie Policy.
5. Who We Share Personal Information With
We share personal information only where reasonably necessary to operate our business, provide our services, comply with legal requirements or where you have otherwise authorised us to do so.
Payment Providers
Payment and financial service providers may process information necessary to authorise payments, prevent fraud, process transactions and issue refunds.
Some payment providers act as independent data controllers for certain processing and will process information according to their own privacy policies.
Shipping and Logistics Providers
We may provide information necessary to deliver your order to postal services, couriers, freight providers, customs intermediaries and logistics partners.
This may include your:
- Name
- Delivery address
- Telephone number
- Email address
- Information required for delivery or customs clearance
Website and Technology Providers
We use third-party technology providers to help operate and secure our website and ecommerce infrastructure.
These may include providers supporting:
- WordPress
- WooCommerce
- Website hosting
- Content delivery and security
- Website localisation
- Customer accounts
- Transactional communications
- Website functionality
Analytics and Advertising Providers
Subject to your consent where required, information may be processed by analytics and advertising providers.
These may include services provided by Google and Meta where those services are active on our website.
Communication and Marketing Providers
We may use external services to deliver transactional communications, customer-service communications and marketing communications.
Professional Advisers
Where reasonably necessary, information may be shared with professional advisers such as accountants, auditors, lawyers, insurers and financial institutions.
Public Authorities
We may disclose personal information where required by applicable law or a valid request from a court, tax authority, customs authority, law-enforcement agency or other competent public authority.
Business Transactions
If RICEKNIFE or Linbech ApS is involved in a merger, acquisition, restructuring, financing or sale of all or part of the business or its assets, relevant personal information may be transferred as part of that transaction, subject to applicable law.
We do not sell customer lists or personal information to third parties for money.
6. International Transfers
Some of the technology, payment, logistics, analytics, advertising and other service providers we use may process personal information outside Denmark or the European Economic Area (EEA).
Where personal information protected by the GDPR is transferred to a country outside the EEA, we use an appropriate legal transfer mechanism where required.
Depending on the recipient and destination, this may include:
- An adequacy decision adopted by the European Commission
- European Commission Standard Contractual Clauses
- Another approved transfer mechanism
- Another lawful basis for the transfer permitted under applicable data protection law
Where appropriate, we also assess whether additional safeguards are required.
You may contact us at [email protected] if you would like further information about safeguards applicable to a particular international transfer.
7. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to comply with applicable legal, accounting, tax, consumer-protection and regulatory requirements.
For example:
- Order, invoice and transaction information is retained for the period required by applicable accounting, tax and other legal requirements
- Customer-service correspondence may be retained for as long as necessary to handle your request and for an appropriate period afterwards
- Warranty and return information may be retained for the period necessary to administer and document the relevant warranty, return or legal claim
- Account information may be retained while your account is active and for an appropriate period afterwards
- Marketing information may be retained until you unsubscribe or withdraw consent, while limited information may be retained afterwards to ensure that we continue to respect your opt-out
- Cookie and analytics information is retained according to the relevant cookie or service configuration
- Fraud-prevention and security information may be retained for an appropriate period based on the relevant risk and legal requirements
When personal information is no longer necessary, we delete or anonymise it where reasonably practicable unless continued retention is required or permitted by law.
8. Your Privacy Rights
If the GDPR applies to the processing of your personal information, you may have the right to:
- Access personal information we hold about you
- Rectify inaccurate or incomplete personal information
- Erase your personal information in certain circumstances
- Restrict processing in certain circumstances
- Object to certain processing
- Data portability for certain information
- Withdraw consent at any time where processing is based on your consent
- Lodge a complaint with a competent data protection supervisory authority
These rights are subject to the conditions and exceptions provided by applicable law.
Withdrawal of consent does not affect the lawfulness of processing carried out before you withdrew your consent.
Right to Object
Where we rely on our legitimate interests as the legal basis for processing, you may have the right to object to that processing based on your particular situation.
You have the right to object at any time to the processing of your personal information for direct marketing purposes.
To exercise your privacy rights, contact us at: [email protected].
We may need to verify your identity before processing certain requests.
9. Complaints
If you believe we have handled your personal information incorrectly, please contact us first at [email protected] so that we can investigate your concern.
You also have the right, where applicable, to lodge a complaint with a competent data protection supervisory authority.
As Linbech ApS is established in Denmark, you may contact the Danish supervisory authority:
Datatilsynet (Danish Data Protection Agency)
You may also have the right to complain to the supervisory authority in the EU/EEA country where you live or work, or where you believe an infringement has taken place.
10. Information Required to Complete an Order
When you purchase from us, certain personal information is necessary for us to enter into and perform the purchase contract.
This normally includes information such as:
- Your name
- Contact information
- Billing information
- Delivery address
- Information necessary to process payment and fulfil the order
If you do not provide the information required to process payment or deliver your order, we may be unable to complete the purchase.
11. Automated Decision-Making and Profiling
We may use automated technologies for purposes such as fraud prevention, website security, analytics, advertising measurement and marketing personalisation.
Analytics and advertising technologies may use information about website interactions to create audiences or infer interests where permitted by law and subject to applicable consent requirements.
We do not currently intend to make decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you, unless we specifically inform you otherwise and provide the information required by applicable law.
12. Children’s Privacy
Our website is intended for a general consumer audience and is not specifically directed at children.
We do not knowingly seek to collect personal information from children where parental or guardian consent would be legally required for the relevant processing.
If you believe that a child has provided personal information to us inappropriately, please contact us at [email protected].
13. Security
We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
14. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
If you follow one of these links, the third party’s own privacy policy and practices apply. We are not responsible for the privacy practices of websites and services that we do not control.
15. Changes to This Privacy Policy
We may update this Privacy Policy when our website, business, service providers, processing activities or legal obligations change.
When we update it, we will publish the revised version on this page and change the Last updated date.
Where required by law, we will provide additional notice or obtain consent before making a material change to how personal information is processed.